Ajax supporters have expressed outrage after discovering that Thursday’s crucial UEFA Europa Conference League play-off against Swiss side Sion will be broadcast exclusively on a pay-per-view channel, forcing fans to pay an additional €16.95 to watch live.
Outrage Over the Paywall
Rather than appearing on the standard Ziggo Sport package, the match will air on Ziggo Sport Totaal’s PPV platform. Both Ziggo and KPN have confirmed it won’t be part of their base subscriptions, leaving many season-ticket holders and casual viewers feeling penalized for their loyalty.
Supporters Push Back
- A petition demanding a free-to-air broadcast has already amassed over 35,000 signatures in less than two days.
- Fan groups warn this could set a precedent for future European fixtures, driving up costs for supporters.
- Several ultra groups are planning a silent protest at the Johan Cruyff Arena to voice their discontent during the match.
Ajax’s Response
An Ajax spokesperson expressed regret over the inconvenience, noting that broadcast rights are negotiated by UEFA and sublicensed by broadcasters, leaving the club with limited influence. The statement highlighted plans to open official fan zones and partner bars for collective screenings, ensuring supporters have alternative viewing options.
Implications for European Football
This decision has ignited a wider debate about accessibility and the rising costs of following top-flight football. With the Europa Conference League in its inaugural season, critics argue that pay-per-view requirements risk alienating grassroots supporters and contradict the competition’s aim of expanding football’s reach across Europe.
As kickoff approaches, Ajax fans now face a difficult choice: pay the extra fee to watch live or miss out on what could be a historic night at the Johan Cruyff Arena.